A showroom renovation can do much more than refreshing the look of your retail space. As the retail landscape changes, business targets and consumer behavior are changing. You have to move fast these days to keep up!
Our clients are recognizing this and our design team is taking showroom design in a new direction.
The focus:
-
Attract the next generations of shoppers: millennials & Generation Z
-
Create a destination
-
Be distinct from the online shopping experience
In order to create showrooms that hit all these points, we predict that showrooms will move towards designs with open plans, simplicity and overall minimalist design.
This multi-use space shows products to great advantage. Lines and textures are visually interesting and attract attention from shoppers.
A showroom with millennial buyers in mind can work on combining sensory experiences with on-trend aesthetics. Inspiration for style, color and design can be found on millennial Instagram accounts and by searching for photos of restaurants and hotels frequented by younger generations.
Noting that bold color and style choices are important to millennials, we are looking at new ways to add color to a showroom. Instead of using vignettes and lifestyle graphics to add texture, pattern and color, we are moving towards color-blocked areas.
Coral is a universally-flattering color that never goes out of style. This is a highly Instgrammable space millennial shoppers will appreciate.
Using color in bold and novel ways will certainly draw a shopper’s attention and interest! Also, the chromes, golds and whites that characterize decorative plumbing products look stunning when set off by colors like coral, teal and spa-like blues and greens.
Showrooms looking to attract younger customers should include multi-functional areas for classes and community or customer-oriented events.
