If you’re one of the many showroom owners or managers who feels like it’s time for change, there’s no time like now. Clients are looking to shop in organized, clean and well-merchandized decorative plumbing and hardware stores that provide exactly what they need for their home improvement projects. Fortunately, it doesn’t take a major renovation to refresh the showroom- with a collection of well-chosen displays in the finishes that best suit your company brand, you can have a new look in no time.
Deciding which displays to replace takes some thought. A good idea is to take a walk through the space to take an inventory of your display fixtures, old, new and in-between. You’re checking for damage, of course, but what you really want to focus on is consistency. A showroom full of displays in different colors, finishes and styles is a sure-fire way to disrupt the customer experience. Once you’ve seen what’s not working, you will have a better idea of what you need for a better customer experience and a more organized showroom. Choose new displays based on what needs to be replaced, and what will show off your top products to their advantage.
Let’s look at some of the must-have displays for any showroom that needs a new look!
A collection of sink displays, whether for kitchen or lavatory sinks, keeps products grouped together and lets clients explore their options with ease. The design fits two sinks in each display, one on top and another in the sliding drawer below, allowing for space-saving merchandizing. You can also use individual displays to compliment vignettes or faucet displays- vessel sink displays are great for this!
The options provided by wall dividers are perfect for showrooms of any size or layout. They can be used as small vignettes, creating distinct areas for showing off related products or a variety of styles. They’re a great tool for cross merchandizing and can be used in groupings or individually in different areas of the showroom. Another advantage? Walls can divide up space and help you develop a better flow through the space.
Whether it’s for toilets, bathtubs, vanities or any product that would typically be placed directly on the floor, platforms elevate items in more ways than one. Yes, they keep merchandize off the floor, but they also elevate the value of the product- it’s subtle, but those extra inches can make a toilet or tub look more exclusive and luxurious. Like dividing walls, platforms are yet another clever way to carve out space for special products and keep clients on a strategic path through the showroom.
Accessory and hardware towers are a must for any showroom. 4-sided towers with removable panels allow for an enormous amount of merchandising freedom. From cabinet hardware to bathroom accessories, towers keep items organized and easy to present to clients. They can be grouped together in an area designated for accessory and hardware selection or placed alone of in small groups near sink displays, vignettes or fixture walls to compliment your main product categories.
Reception desks are an important element of the showroom experience, as much for clients as for employees. They’re often the first thing a customer sees when they walk in and can set the tone for the visit. Using a reception desk in the same finishes as the displays presents the showroom brand as consistent and professional. Workstations that match the displays are more versatile than standard office desks, as they can be placed wherever they are needed without distracting from the overall style and feel of the showroom.
Mismatched displays don’t do showroom owners any favors. They disrupt branding, make it harder for employees to sell and contribute to disorganization, causing showroom owners to lose control of effective showroom selling practices. If that’s the case in your showroom, it’s time for a refresh- beautiful displays can turn the showroom into a kitchen and bath fixture gallery, where products are showcased to their best advantage.