From displays to customer comfort, there are many ways to make small changes with big impact. Let’s take a look at a few ways to improve the showroom for you, your clients, and your sales practices.
Since a major renovation isn’t always in the cards, installing new display fixtures is a budget-friendly way to get a new look. There are a few ways to decide which displays need replacing. First, you can choose to replace older, outdated or damaged displays, which can seriously affect sales as clients may think the products are just as old as the displays.
You can also look at your best-selling product categories- the items you put time and effort into on a regular basis. If those items are the ones that bring in customers, they deserve the best.
If you’re on track to really refresh the showroom, another interesting way to choose new display fixtures is based on your branding and the overall look you’re going for. In this situation, having mismatched displays won’t give you a branded feel, so choosing displays in the same colors and finishes can really bring the showroom together.
Curated Product Selection
To make the shopping experience more enjoyable and increase sales, product curation is the up and coming way to merchandise a showroom. More and more, clients and designers are looking for spaces that make product selection easy and fun. It may seem counterintuitive but having less on display actually makes those products look more exclusive, which means you can improve your margins by tapping into that buyer psychology.
Product curation takes research into your target clientele and your local market, but you will also have a wealth of knowledge in your sales records and your staff, who know what clients are asking for. Once you’ve put out the carefully chosen items that speak to your clientele, there are plenty of ways to use technology to show additional products, finishes and options.
Comfortable and organized workplaces have a significant impact on how employees perform their work. If you commit to improving employee well-being by creating safe, efficient work areas, you can expect to see higher profitability, productivity and less turnover.
When creating a new or updated space for your employees, take a page from the new trend to incorporate work areas into the overall look of the showroom. With desks and cabinets that match the finishes of product displays, there’s no longer a need to hide work areas at the back of the space- they can become part of the showroom experience and double as casual sales stations.
Increase Customer Comfort
The first thing that sets clients at ease is the entrance- ensure it is not cluttered and if possible, offers a view of the whole showroom. The more comfortable they are, the longer they will want to stay in the showroom- and the chance for better sales goes up accordingly.
Beyond the entrance, large design tables are a great option as they provide a comfortable, low-pressure area to discuss product selection and budgets. A showroom focused on customer comfort allows clients to concentrate on what the business has to offer without distractions or concerns over their health and safety.
As your showroom and clientele evolve, you will find new and exciting ways to improve the experience for everyone involved. The tips you just read are a great place to start if it's time for an update.